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Why Syndication, Why Now? [pdf]

Your Leads Belong to You! [pdf]

Point2Agent Feature Comparison [pdf]

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Point@Agent Listing Syndication

Listing syndication is the process of distributing listing information across many consumer real estate websites to the benefit of the listing broker and agent. Point2 was a pioneer in the field of online real estate listing syndication dating back to 2005. This technology has gained mass popularity in recent years as real estate professionals realize the expansive nature of the internet and the need to reach consumers wherever they may be online. This previously meant that brokers and agents needed to manually maintain data across many online channels. Point2 has automated this process and generates a significant amount of online traffic for our members as a result.

By integrating with Point2, the Berkshire County MLS has automated this tedious process for its members; ensuring the highest level of data accuracy across many online consumer websites, providing incredible value to its members through Point2’s free and paid services

The basics of listing syndication are pretty simple:

  1. Enter Listings ONCE, in the Berkshire County FlexMLS database
  2. Log into your Point2Agent dashboard to indicate where you want the listings to go
  3. The Berkshire MLS then automatically sends your listings as you've requested for exposure to all potential buyers
  4. Log into your Point2Agent dashboard to capture leads, generate reports for your sellers and to make sure the online ads are performing well

Point2 Agent has remained the leader at the forefront of the syndication movement and provides syndication to the largest network of consumer search sites in the real estate industry. Courtesy of the Berkshire County MLS, you can leverage the Point2 Agent syndication network to advertise your listings for free across 35+ public listing search sites like Yahoo!, Trulia, Google Base, Point2Homes, and many more.

For more information please see the links on the side and below for more online resources.

You can also visit www.agent.point2.com.  For educational resources covering all Point2 products and services, including live online training and user manuals, visit www.point2agenteducation.com.Technical support questions, including problems logging in to your account or dashboard, and questions about your Point2 online office, can be sent via email to agent@point2agent.com or by phone at 1-866-977-1777.For general information or to have your dashboard setup link resent, send your request to sue@berksirerealtors.com

More Information Available
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WWW www.BerkshireRealtors.org
 

Berkshire County Board of Realtors® - 99 West Street, Suite 200 Pittsfield, MA 01201-5845 413-442-8049
Sandra J. Carroll, Chief Executive Officer - Sue O'Brien, Member Services Administrator- Stacy Buhl, Office Clerk


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