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Trademark Policies

The REALTOR® name, logo and collective marks indicate an individual of the real estate profession who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to a strict Code of Ethics.

The preferred method of member compliance is:

• All Capital letters, with registered symbol:

REALTOR®
REALTORS®

• The following use is permitted (but only when the use of the ® is not possible)

REALTOR
REALTORS

• Also permitted, but not preferred:

Realtor®
Realtors®

• Never use the marks of part of them to create new terms;

Never - RealtorRental, REALTOuR

• Never use descriptive phrases to modify the marks:

Never - Main Street's most qualified REALTOR®, #1 REALTOR®

• Proper use on business cards and such, for individual members

ABC Realty

John Jones, REALTOR®

• Proper use for member firms, if the REALTOR® term is used in firm name:

Preferred use: ABC Realty Inc., REALTORS®
Accepted use: ABC Inc., REALTORS®

• All firm names must be separated by proper punctuation

Never - ABC REALTORS®

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Berkshire County Board of Realtors® - 99 West Street, Suite 200 Pittsfield, MA 01201-5845 413-442-8049
Sandra J. Carroll, Chief Executive Officer - Sue O'Brien, Member Services Admin - Kim Gritman, Office Clerk


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